NUA Graphic Communication

Foreword by

Martin
Schooley

Course Leader,
Graphics

01

It gives me great pleasure to write these few words in support of the 2016 graduating cohort of BA (Hons) Graphic Communication from NUA.

This exciting course, sitting along side BA (Hons) Design for Publishing and BA (Hons) Graphic Design, has some wonderfully talented and hard-working students on it, eager now to take their first initial steps into the world of work. “Graphics” at NUA has a long established and hard-won reputation for producing highly employable creative thinkers, but far from relying on this reputation, our students always put in 100% commitment to match and exceed the standards of their predecessors. This cohort are no exception as their degree show and portfolios prove.

Graphic Communication is a course that encourages brave graphic pioneers; students who are equally at ease whether they are solving complex communication problems, or asking challenging and relevant questions at the boundaries of the discipline. These often tech-savvy graduates will soon be making waves, so watch this space.

It has been a genuine pleasure to see their work develop and mature, and also to watch them grow in confidence as individuals and as creative practitioners. Our teaching approach is one that relies on an open, critical, supportive and honest dialogue, and thus it is appropriate that this year’s degree show theme is about ‘honesty’. I wish this group of talented, emerging designers the best of luck in the coming weeks, months and years. Keep working hard and keep in touch.

Foreword by

Nigel Aono
– Billson

Subject Leader,
BA (Hons) Graphic Communication

02

Content brings form with it; form is never without content.

A graphic communication designer is well versed in all the skills required for designing within the territory and discipline of graphics. They have a high—level of creative skills and ability within; 2D, 3D design, as well as with all things digital and green based. They have a keen attention to detail, a precision with design crafting, an understanding of the use and creation of content and information, and the blending of communication, within systems design. They confidently evaluate and reconsider all aspects of pre and existing design, through their creative practice processes and using critical analysis.

The Graphic Communication students specialisms range from; design innovation and thinking, to the engagement and implementation of creative solutions through multidisciplinarity. They are able to redefine both design and communication problems, beyond pre-defined boundaries. Initiate the creation and definition of new solutions, derived from new understandings, often within complex situations. They foster progressive, sometimes radical approaches and creative resolutions. Use prototypes and archetypes to investigate and define new intuitive behaviours and new frontiers, generative design systems, convergent and digital technologies.

On Graphic Communication we; research, examine and explore: the digital and physical; new futures and frontiers; universal design for intelligence; and design systems for living; manifestos; ethical dilemmas, permaculture, and sustainable design. As creative practitioners we do; creative direction; art direction; graphic communication; graphic design; image making; design for print; design for on-screen; user interface and user experience design; motionography; authorship; design/copywriting.

The skills that a Graphic Communication student have on graduation, range from the core base skills that exist within all graphics; typography, layout, lens and time base processes, motion, audio and editing. But above, all the ability to think and respond creatively to the challenge of the brief and convey messages with meaning.